Media watchdog finds CANDU reactor ads "inaccurate" and "unsupported"

By Lake Ontario Waterkeeper

Have you ever looked at advertisements for nuclear power and wondered how organizations such as the Power Workers' Union can call nuclear reactors "emission free?" We see similar phrases all the time in print media, on the web, and in statements by elected officials. The problem is, it just isn't accurate to say that nuclear power is "emission free." Nuclear reactors emit all kinds of foul things into the environment, and industry and government know it.

Advertising Standards Canada has just posted a decision to its website declaring that it is inaccurate and unsupportable to call CANDU reactors “emission free.”

Earlier this year, Lake Ontario Waterkeeper staff and a group of law students from Queen's University filed a complaint about this with Advertising Standards Canada. The national not-for-profit body self-regulates the advertising industry in Canada. If an ad is misleading, deceptive, or makes claims that are unsupportable, Advertising Standards Canada can request that the advertiser remove the ad.

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